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SPD4290 Mobile Marketing 2010 - 09810732S: Mobile Marketing Case Study 2 – Mobile Application
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SPD4290 Mobile Marketing 2010 - This blog is a part of a coursework of my studies. Thursday, July 8, 2010. Mobile Marketing Case Study 2 – Mobile Application. Starbucks is actively applying innovative mobile marketing, they developed the mobile application – myStarbucks, which allows iPhone, iPod Touch and iPad users download from Apple App Store with free-of-charge. The app has four main features, store locater, food menu, coffee menu and drink builder. A Demonstration Clip of myStarbucks App:. Subscrib...
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SPD4290 Jan Leung: Case Study
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Case Study - CLINIQUE. Mobile marketing has been using in retail industry. Cosmetic brand – CLINIQUE added a mobile call to action into its printed advertisement of the promotion within Bon-Ton Stores Inc.-owned Bergner’s weekly circular. Here is the zoom-in:. This campaign used mobile to activate its print component. People who are interested in CLINIQUE’s promotion can text the word “GIFT” to a specific code in order to receive future promotion alert. 3 South China Morning Post, 26 Jun, 2010, P. B8.
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SPD4290 Mobile Marketing 2010 - 09810732S: Benefits of the Mobile Marketing Campaign
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SPD4290 Mobile Marketing 2010 - This blog is a part of a coursework of my studies. Thursday, July 8, 2010. Benefits of the Mobile Marketing Campaign. Both of the above cases provide a very good example that how Starbucks uses mobile marketing to achieve several benefits. The mobile marketing campaigns linked the real time in store experience to the online virtual community, this is more difficult to access by other online marketing channels. Tammy Leung Ho Yan. Subscribe to: Post Comments (Atom). Weaknes...
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SPD4290 Jan Leung: Cons of Mobile marketing
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Cons of Mobile marketing. However, there are also some drawbacks for using mobile marketing. 1 The number of words in each text message is very limited. i.e. only 70 Chinese words. The message content has to be very direct and precise. 2 No visual can be shown in SMS. Only allows in MMS, which has a higher cost of delivery and only reachable to consumer who’s cell phone setting is activated for MMS receipt. 訂閱: 張貼留言 (Atom). Weakness of Coca-Cola Mobile Marketing. Reference - Mobile Marketing Case Study 4.
spd4290mobilemarketing2010.blogspot.com
SPD4290 Mobile Marketing: How Mobile Marketing being penetrated in your life?
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This blog is a part of a coursework of our studies. Thursday, July 1, 2010. How Mobile Marketing being penetrated in your life? Is meant to communicate information via mobile devices by marketers, for example, mobile phone, netbook and PDA. Mobile Marketing has different solutions, such as Wireless Application Protocol (WAP), Multimedia Messaging Service (MMS), Short Message Service (SMS) and Mobile video. 1 http:/ spd4290-09800486s.blogspot.com/2010/07/how-mobile-marketing-being-penetrated.h...Subscribe...
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Creative Online Public Relations And Internet Marketing (SPD4290): Group project
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Creative Online Public Relations And Internet Marketing (SPD4290). My individual assignment for SPD4290 2009/10. Friday, July 16, 2010. Please visit our group project =). Http:/ spd4290mobilemarketing2010.blogspot.com/. Subscribe to: Post Comments (Atom). Hi everyone, I am Yip Ka Yan Tracy, and my student I.D no. is 09800486s. I have studied SPD4290 2009/2010 (summer term) since June 2010. View my complete profile. Weakness of Coca-Cola Mobile Marketing. Reference - Mobile Marketing Case Study 4.
spd4290mobilemarketing2010.blogspot.com
SPD4290 Mobile Marketing: Mobile Marketing Case Study 1 – Location-based Services
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This blog is a part of a coursework of our studies. Tuesday, July 6, 2010. Mobile Marketing Case Study 1 – Location-based Services. The marketing campaign Frappuccino Happy Hour is an integration of online (social networks and mobile marketing) and offline (Starbucks stores) channels. This mobile marketing campaign is runs through the iPhone application, and the virtual badge is delivered within Starbucks when customers check in the stores with their iPhone. Tammy Leung Ho Yan. Cons of Mobile marketing.
spd4290mobilemarketing2010.blogspot.com
SPD4290 Mobile Marketing: Benefits gain from CX Mobile
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This blog is a part of a coursework of our studies. Wednesday, July 7, 2010. Benefits gain from CX Mobile. Http:/ spd4290-09817481s.blogspot.com/2010/07/benefits-gain-from-cx-mobile.html. Subscribe to: Post Comments (Atom). Weakness of Coca-Cola Mobile Marketing. Weaknesses of True City in mobile marketing. Benefits of Coca-Cola Mobile Marketing. Cons of Mobile marketing. Pros of Mobile Marketing. Reference - Mobile Marketing Case Study 4. A key to make the IKEA Mobile Augmented Reality Ap. Reference - M...
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SPD4290 Mobile Marketing 2010 - 09810732S: Bibliography
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SPD4290 Mobile Marketing 2010 - This blog is a part of a coursework of my studies. Friday, July 9, 2010. App Store. (2010, July 1). myStarbicks. Retrieved July 6, 2010, from App Store: http:/ app-store.appspot.com/. Berkley, H. (2007). Marketing in the New Media. Self-Counsel Press. Butcher, D. (2009, April 22). Database/CRM. Retrieved July 6, 2010, from Mobile Marketer: http:/ www.mobilemarketer.com/. Duncan, T. (2008). Principles of Advertising and IMC (2nd ed.). McGraw Hill. Tammy Leung Ho Yan. Weakne...
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Creative Online Public Relations And Internet Marketing (SPD4290): Case study 1 - The IKEA "Find It" Instant Win Game and Sweepstakes
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Creative Online Public Relations And Internet Marketing (SPD4290). My individual assignment for SPD4290 2009/10. Saturday, July 3, 2010. Case study 1 - The IKEA "Find It" Instant Win Game and Sweepstakes. In Seattle store, IKEA. Has been running a mobile contest called “Find It” Mobile Sweepstakes, it just like a “scavenger hunt" used SMS. Technique. The game started from 7/28/08 to 9/30/08. There were two quiz games people can joined: Instant Win Game and Grand Prize Sweepstakes. Instant Win Game Prizes:.